About Lee

 Hmmm…where’s a good place to begin? I can start by telling you about my business successes and accomplishments, but that would only give you an inkling of what I’m about. So instead, let me take you back over 30 years, when I first developed an insatiable appetite to drive for the Porsche factory racing team.

 It all started in my last year of college. I yearned to go fast
and set my sights on driving for Porsche. Within a short time I
found myself purchasing a new Porsche. I drove off the show
room floor and then modified my car to the latest racing specs.

 Soon, sponsorship began dribbling in to help pay for my
growing overhead. Alas, it was not meant to be… My racing
career lasted just one season after my growing overhead
surpassed my sponsorship.

 So, I set out to discover another career move with just as much excitement, only this time it would be purely mental excitement that would catch my attention. As luck would have it, a living legend introduced me to ad copywriting, advertising, and direct response marketing. I was hooked from the get go and needed more, more, more….

 Like anyone with the passion to succeed, I read everything I could on the subject and practiced and practiced to hone my craft. I’ll spare you the details in the interest of brevity, although the road to my eventual successes is quite amusing, emotional, and uplifting.

 After some time of trial and error on my own, I set my sites to work for the man who later became known as the greatest marketing expert alive, so touted Success Magazine. With all the creativity and insight I could muster, I wrote my introduction and gained an opportunity to meet this gentleman face-to-face at his home in Palos Verdes, California. It is still a memorable experience to this day, however I did not gain the opportunity I had sought.

 So, I continued to develop my craft and some time later realized an opportunity to develop a nationwide campaign in the videotext industry for a company that was one of the 10 fastest growing marketing companies in America. And, the CEO was a man I had studied and admired. Again, I mustered all the creativity I could and created a marketing piece that won me a first class trip to their home office, picked up by a limo, and personally delivered to my mentor. I was living a dream come true. Long story short, I won the opportunity over hundreds of advertisers and developed that nationwide campaign for them.

 Years continued to roll on and I religiously studied my copywriting craft, and developed a myriad of marketing campaigns for business-to-business and business-to-consumer projects — and then it happened… The opportunity came around once again for me to meet America’s top marketing expert, and I immediately grabbed that opportunity. Since my first encounter with this gentleman was many years prior, I had “matured” my copywriting and marketing skills dramatically from when we first met and I was also approaching him from a different angle. My talents didn’t go unnoticed and I also won this opportunity to develop his favorite project for a global program called Your Marketing Genius At Work.

 That was 20 years ago, and about this same time I met the woman who would have our child. We never married and only lived together for a short time. However, I’ve been blessed with my most precious “asset”, my son. I knew when he was born that I didn’t want to fall victim to the part time father syndrome, so I changed my business model to allow more time with my son.

 And so, that brings us to today after nearly 2 decades of leading and coaching professionals in successful job search and career changing. My 3 loves continue to be my son, my business, and tarpon fishing in the Florida Gulf.

 In an action packed summer in the Gulf off the white sand beaches of Sarasota, I may catch up to 50 tarpon averaging 5-6 feet in length and about 70-130 pounds. When you attempt this skill alone as I do, you’re in for a thrill unmatched in the fishing world — especially when you hook these silver kings from a 12′ boat as I have in the past.

 In addition, over the years I’ve been a strong supporter and top producer in the Mote Marine Tarpon DNA Program, which helps to progress the study and preservation of tarpon. Plus, my love for the coast also extends to my membership and participation in the Coastal Conservation Society.

 Now, I want to give special thanks to Captain Jack Hartman at Sarasota Fishing Charters for his generosity in allowing me to use his tarpon pic. As you may imagine, it’s nearly impossible for me to capture a pic of a tarpon when I am fishing solo and navigating the boat at the same time. When you plan to visit Sarasota, give Jack a call at (941) 587-9852 and ready yourself to experience a memory of a lifetime!

 I trust this short sketch has given you the insight about me that you may be seeking. You may also want to review my Success Stories in the right column on this page in order to get a deeper understanding of how I work with you. Lee Roberts